Esperit has experienced rapid growth in recent years. More recognisability in the market for the individual business units became increasingly necessary. This has been achieved with a new modern corporate identity in which each business unit has its own style, but is also clearly 'family' to each other. This new positioning means a new website. That's why we have realized a new website in cooperation with Danielle Hofstede of Diyou.

Esperit introduces a new corporate identity for three business units

Esperit has three business units: Esperit Youngs, Esperit Plants and Esperit Elements. Esperit has it all: really young site, mature plants and plants which made 'internal promotion' and are a part of a beautiful arrangement. Every business unit has its own customers and expertisements. On the main domain you can choose for one of the three business units. Every business unit has an own homepage, but of course, you can see that they are all Esperit family. Because every seperate homepage is linked to the other homepages, customers from one business unit are introduced to the other two business units. 

Endless possibilities

With the new website, Esperit wants to ensure that there are plenty options available with their plants. With its own 'planthunter', Esperit is actively working on the further expansion of the assortment. The collection now has a large number of its own varieties. That's why we designed an inspiration page for Esperit Plants and Esperit Elements. Under Esperit Elements, complete arrangements are presented for big (international) retail chains. Besides, for specific customer requirements you are also at the right address at Esperit Elements.